Communicating The New: Methods to Shape and Accelerate Innovation

Communication for Complexity describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. It offers everyone who is involved in design thinking - from the account planner in advertising to the program manager of an architecture firm to the information architect in a web design firm - a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating "the new."