The Interior Design Business Handbook: A Complete Guide to Profitability
| By: | Mary V. Knackstedt |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781118139875 |
| eText ISBN: | 9781118311578 |
| Edition: | 5 |
| Format: | Page Fidelity |
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Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The new edition describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology.