Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition
| By: | Ann Handley |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781118232606 |
| eText ISBN: | 9781118287002 |
| Edition: | 2 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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How can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. The revised and updated paperback will include: The illustrations that are used in the authors' presentations to align the book more closely with their respective platforms A chapter on mobile focusing on both phones and tablets in addition to location based content A basic primer on "finding your story," the number one follow-up questions that the authors receive from readers