Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
| By: | Chris Baggott |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470122457 |
| eText ISBN: | 9781118045015 |
| Edition: | 1 |
| Copyright: | 2007 |
| Format: | Reflowable |
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E-mail is one of the greatest, most revolutionary marketing tools ever invented. Unfortunately, most businesses have no idea of its full potential-they think e-mail is nothing more than an electronic version of their normal marketing materials, such as newsletters. In E-Mail Marketing By the Numbers, Chris Baggott reveals the e-mail marketing tactics used by some of the biggest and most successful companies-and he shows small and mid-sized business owners how to level the playing field by applying those same techniques-at very low cost-to their marketing efforts.