Rethinking Creativity
Inside-the-Box Thinking as the Basis for Innovation| By: | Robert W. Weisberg |
| Publisher: | Cambridge University Press |
| Print ISBN: | 9781108479400 |
| eText ISBN: | 9781108800020 |
| Edition: | 0 |
| Format: | Page Fidelity |
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This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.