The Art and Craft of Feature Writing
Based on The Wall Street Journal Guide| By: | William E. Blundell |
| Publisher: | Penguin US |
| Print ISBN: | 9780452261587 |
| eText ISBN: | 9781101667125 |
| Edition: | 0 |
| Format: | Reflowable |
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Storytelling—how to catch and hold a reader’s interest through artful narration of factual material William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: · How and where to get ideas · What readers like and don’t like · Adding energy and interest to tired topics · Getting from first ideas to finish article · The rules of organization · How—and whom—to quote and paraphrase · Wordcraft, leads, and narrative flow · Self-editing and notes on style … plus many sample feature articles.