One Great Insight Is Worth a Thousand Good Ideas
An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business| By: | Phil Dusenberry |
| Publisher: | Penguin US |
| Print ISBN: | 9781591841425 |
| eText ISBN: | 9781101662045 |
| Edition: | 0 |
| Format: | Reflowable |
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"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.