How to Say it: Creating Complete Customer Satisfaction
Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales and Service| By: | Jack Griffin |
| Publisher: | Penguin US |
| Print ISBN: | 9780735205253 |
| eText ISBN: | 9781101623688 |
| Edition: | 0 |
| Format: | Reflowable |
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A guide to effectively communicating with customers to create lasting—and repeat—business relationships. This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to: Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution