Everyone's a Critic
Winning Customers in a Review-Driven World| By: | Bill Tancer |
| Publisher: | Penguin US |
| Print ISBN: | 9781591846383 |
| eText ISBN: | 9781101621486 |
| Edition: | 0 |
| Format: | Reflowable |
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More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.