Million Dollar Website
Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget| By: | Lori Culwell |
| Publisher: | Penguin US |
| Print ISBN: | 9780735204416 |
| eText ISBN: | 9781101050774 |
| Edition: | 0 |
| Format: | Reflowable |
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The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out