The Complete Idiot's Guide to Branding Yourself
Tips and Techniques for Showing Who You Are and What You Can Do| By: | Ray Paprocki; Sherry Beck Paprocki |
| Publisher: | Dorling Kindersley US |
| Print ISBN: | 9781592578962 |
| eText ISBN: | 9781101032800 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Reflowable |
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A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand