Fashion Entrepreneur: Starting Your Own Fashion Business

Fashion Entrepreneur - Starting Your Own Fashion Business is Book Four in this Fashion Design Series. Fashion Entrepreneur is essential reading for those planning to set up and run a successful business within the Fashion and Creative Industries. This book guides the reader through the Process of Creating a Fashion Business (including Online Businesses and Social Media) and includes: Spotting and Exploiting Opportunities, Networking to Build a Personal Network of Useful Contacts, Writing a Business Plan, Branding and Marketing, and How to Manage a Business on a Day-to-Day Basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. Fashion Entrepreneur supports fashion and entrepreneurship courses globally; it is also required reading for fashion programs and designed as a self-learning book.