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Cover image for book Fashion and Orientalism

Fashion and Orientalism

Dress, Textiles and Culture from the 17th to the 21st Century
By:Adam Geczy
Publisher:Bloomsbury UK
Print ISBN:9781350259560
eText ISBN:9780857854278
Edition:1
Copyright:2013
Format:Reflowable

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Orientalism is a central factor within the fashion system, both subtle and overt. In this groundbreaking book, the author shows the extent of the influence that the Orient had, and continues to have, on fashion.

Our concept of Western fashion is unthinkable without it, whether in terms of the growth of the cotton industry or of garments we take for granted, such as the dressing gown. From pre-modern to contemporary times, this book demonstrates that, in the realms of fashion, the Orient is not simply a construction or a fascination of the imperial West with its eastern other. Rather, it reveals the extent of cross-pollination, exchange and multiple translation that has taken place between East and West for the last 500 years.

Exploring topics including Chinoiserie, masquerade, bohemianism, Japonisme, the "de-Orientalization" of the Orient, perfume and the birth of couture, Fashion and Orientalism is an essential read for students and scholars of fashion, cultural studies and history.

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