Making Sense of Business Reference

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An “accidental business reference librarian by trade,” Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide Explains how to conduct the reference interview, with tips for helping clients help themselves Identifies important business resources, both free and fee-based Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.