Targeted

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don’t be fooled—online advertising is exploding. It’s a crucial avenue for reaching consumers, though one that is often inadequately understood and poorly utilized. Part history, part guidebook, part prediction for the future, Targeted provides the first sweeping overview of today’s new advertising landscape. It tells the story of the companies, individuals, and innovations driving this revolution, and takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever.