Fail Fast or Win Big
| By: | Schroeder, Bernard |
| Publisher: | AMACOM (American Management Association) |
| Print ISBN: | 9780814434789 |
| eText ISBN: | 9780814434789 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Table of Contents
Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated—it’s costly. Today’s entrepreneurs must embrace the idea of “failing fast.” They need a way to determine quickly (and inexpensively) whether or not their idea could succeed in the real world. Fail Fast or Win Big shows them how—and helps them get the market before it’s too late.