Evergreen
| By: | Fleming, Noah; Weiss, Alan |
| Publisher: | AMACOM (American Management Association) |
| Print ISBN: | 9780814434437 |
| eText ISBN: | 9780814434437 |
| Edition: | 1 |
| Format: | Page Fidelity |
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All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition—and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to truly engage customers and forge lasting bonds and steady profits.