Persuasion Equation
The Subtle Science of Getting Your Way| By: | Mark Rodgers; Alan Weiss |
| Publisher: | AMACOM (American Management Association) |
| Print ISBN: | 9780814434178 |
| eText ISBN: | 9780814434185 |
| Edition: | 1 |
| Format: | Reflowable |
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This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.