Think Bigger
| By: | Van Rijmenam, Mark |
| Publisher: | AMACOM (American Management Association) |
| Print ISBN: | 9780814434154 |
| eText ISBN: | 9780814434154 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Written for a non-technical audience, Think Bigger covers big data trends, best practices, and security concerns--as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department.