A World Gone Social

The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership is now a liability; businesses must be more ethical thanks to increased transparency; and more. Insightful and indispensable, it's the guide companies need to survive and thrive in the new social world.