Marketing to Millennials
| By: | Fromm, Jeff; Garton, Christie |
| Publisher: | AMACOM (American Management Association) |
| Print ISBN: | 9780814433225 |
| eText ISBN: | 9780814433225 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Millennials are the crucial consumers of today and tomorrow—and marketing to them requires a brand new approach.