The Experience Effect
| By: | JOSEPH, Jim |
| Publisher: | AMACOM (American Management Association) |
| Print ISBN: | 9780814415542 |
| eText ISBN: | 9780814415542 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.