Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process
| By: | Jay R. Galbraith |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780787979195 |
| eText ISBN: | 9780787979584 |
| Edition: | 1 |
| Copyright: | 2005 |
| Format: | Page Fidelity |
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This book is written by Jay R. Galbraith an internationally acclaimed expert in organizational design. Filled with case studies from organizations such as Nestle, DeGussa, IBM, Nokia, Proctor the book outlines a methodology to manage organizational complexity around customer demands. Includes models for helping organizations determine how customer centric they need to be: high, medium, or low.