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Cover image for book The Bible

The Bible

By:Beck, Bernard
Publisher:Bloomsbury USA
Print ISBN:9780761852568
eText ISBN:9780761852568
Edition:0
Format:Page Fidelity

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Beck demonstrates ways that authors of the Bible chose efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.

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