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Cover image for book Copy This!

Copy This!

Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies
By:Ann Marsh; Paul Orfalea
Publisher:Hachette
eText ISBN:9780761153795
Edition:0
Format:Reflowable

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A charismatic, heart-warming business memoir that’s filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea—and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder. Because Copy This! is the story of how Paul Orfalea opened a small copy shop called Kinko’s in 1970 and turned it into a $1.5 billion-a-year company, while barely being able to read, write, or sit still through a business meeting. Here is the story of a dyslexic, hyperactive boy who flunked two grades—yet succeeded in using his learning differences as opportunities, molding the compassionate, unconventional, partner-driven culture that allowed Kinko’s to thrive, and made it, according to Fortune, Forbes, and Mother Jones, one of the best places in America to work. In fourteen chapters narrated with the engaging voice of a born storyteller, Orfalea takes as much pleasure in discussing his shortcomings as he does his successes, and imparts the valuable lessons he’s learned along the way: Manage the environment, not the people. Fail forward. Be “on” your business, not “in” your business. Let your soul catch up with your body. Keep a poker face—and a poker mind. And know when—and how—to walk away. Which Orfalea did in 2000, having made millionaires out of dozens of his friends and partners, after an extraordinary 30-year run.

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