The Invisible Touch
The Four Keys to Modern Marketing| By: | Harry Beckwith |
| Publisher: | Hachette |
| Print ISBN: | 9780759591165 |
| eText ISBN: | 9780759520943 |
| Edition: | 0 |
| Format: | Reflowable |
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Table of Contents
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.