Museum Branding
| By: | Wallace, Margot A. |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780759109933 |
| eText ISBN: | 9780759109933 |
| Edition: | 0 |
| Format: | Page Fidelity |
Lifetime - $43.20
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.