The New Strategic Brand Management
| By: | Jean-Noël Kapferer |
| Publisher: | Kogan Page |
| Print ISBN: | 9780749465155 |
| eText ISBN: | 9780749465162 |
| Edition: | 5 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents