The Brains Behind Great Ad Campaigns
| By: | Berman, Margo; Blakeman, Robyn |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780742555501 |
| eText ISBN: | 9780742555501 |
| Edition: | 0 |
| Format: | Page Fidelity |
Lifetime - $130.80
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.