The Bare Bones Introduction to Integrated Marketing Communication
| By: | Blakeman, Robyn |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780742555402 |
| eText ISBN: | 9780742555402 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Table of Contents
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.