Cases in Advertising and Marketing Management
| By: | Applegate, Edd; Johnsen, Art |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780742538351 |
| eText ISBN: | 9780742538351 |
| Edition: | 0 |
| Format: | Page Fidelity |
Lifetime - $157.20
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.