Social Media and Integrated Marketing Communication
| By: | Persuit, Jeanne M. |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780739171134 |
| eText ISBN: | 9780739171134 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.