America in JeruSALEm
| By: | First, Anat; Avraham, Eli |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780739133255 |
| eText ISBN: | 9780739133255 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Table of Contents
America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language—Hebrew—against the background of an ongoing national conflict.