Stagecraft and Statecraft
| By: | Schill, Dan |
| Publisher: | Bloomsbury USA |
| Print ISBN: | 9780739128626 |
| eText ISBN: | 9780739128626 |
| Edition: | 0 |
| Format: | Page Fidelity |
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This book examines media events and advance in political communication from Kennedy through Obama by exploring the way media events are conceived and staged, the strategy and tactics advance staffers use to manage the news media, the functions of media events, the implications of politically communicating by media event, and the way scholars and students can analyze media events.