Fundamentals of Branding
| By: | Michael du Toit |
| Publisher: | Juta Law |
| Print ISBN: | 9780702189074 |
| eText ISBN: | 9780702197420 |
| Edition: | 0 |
| Format: | Page Fidelity |
Lifetime - $22.13
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
The concept of branding, although not a new topic, is still a vitally important concept in marketing today. There is nothing more valuable than a well-known and trusted brand. As an introduction to branding, Fundamentals of Branding provides students with an overview of the building blocks of branding. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations