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Cover image for book The Art of Creative Thinking

The Art of Creative Thinking

89 Ways to See Things Differently
By:Rod Judkins
Publisher:Penguin US
Print ISBN:9780399176838
eText ISBN:9780698410770
Edition:0
Format:Reflowable

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Get ready to get inspired   In short and engaging entries, this deceptively simple volume presents examples of creative thinkers from the worlds of writing, music, architecture, painting, technology, and more, shedding light on their process, and showing how each of us can learn from them to improve our lives and our work. Subjects range from the grueling practice schedule of the Beatles and the relentless revisions of Tolkien, Sondheim, and Picasso to the surprisingly slapdash creation of The Simpsons. You’ll learn about the most successful class in history (in which every student won a Nobel Prize), how frozen peas were invented, why J.K. Rowling likes to write in cafes, and how 95 percent of Apocalypse Now ended up on the cutting-room floor. Takeaways include: - Doubt everything all the time. - Plan to have more accidents. - Be mature enough to be childish. - Contradict yourself more often. - Be practically useless. - If it ain’t broke, break it. - Surprise yourself. - Look forward to disappointment. - Be as incompetent as possible.

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