Web Operations--From Cost Center to Competitive Advantage
| By: | Allen Alter |
| Publisher: | O'Reilly Media, Inc. |
| Print ISBN: | 9780596558598 |
| eText ISBN: | 9780596522803 |
| Edition: | 1 |
| Format: | Page Fidelity |
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In the Web 2.0 world, web operations has moved from IT support function to mission-critical competency. In an online business, the web site is inextricably bound to the product. In this report, Jesse Robbins of the O'Reilly Radar team puts it succinctly: "You only make money when your web site is up. The more available and the faster your web site, the more revenue-generating pages a customer can view in the same amount of time, and the happier the customer will be."This report lays out the three crucial high-level principles for succeeding with web operations and performance, identifies the eight business principles that should drive web operations strategy, and describes best practices for implementing that strategy.