The Facebook Application Ecosystem: Why Some Thrive--and Most Don't
| By: | Shelly Farnham |
| Publisher: | O'Reilly Media, Inc. |
| Print ISBN: | 9780596558413 |
| eText ISBN: | 9780596520908 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Table of Contents
What do the killer apps on the Facebook platform have in common? What must you build into your application if you want Facebook users to adopt it--and pass it on to their friends? Get The Facebook Application Ecosytem and find out.The Report identifies:The application features that lead to successBest practices to launch and build Facebook appsWhy people are using the top Facebook appsWinning ad strategies--what works, targeting demographics or user interests?How to innovate to get ahead of the pack