Guerrilla Advertising
| By: | Jay Conrad Levinson |
| Publisher: | HarperCollins |
| Print ISBN: | 9780395687185 |
| eText ISBN: | 9780547347752 |
| Edition: | 0 |
| Copyright: | 1994 |
| Format: | Page Fidelity |
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Table of Contents
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.