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Cover image for book Guerrilla Marketing Excellence

Guerrilla Marketing Excellence

The 50 Golden Rules for Small-Business Success
By:Jay Conrad Levinson
Publisher:HarperCollins
Print ISBN:9780395608449
eText ISBN:9780547347097
Edition:0
Copyright:1991
Format:Page Fidelity

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Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

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