Nonprofit Strategic Positioning
Decide Where to Be, Plan What to Do| By: | Thomas A. McLaughlin |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780471717492 |
| eText ISBN: | 9780471788287 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.