The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
A Concise Guide to the Best Ideas from Today's Top Marketers| By: | Joseph H. Boyett; Jimmie T. Boyett |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780471213772 |
| eText ISBN: | 9780471434269 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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Table of Contents
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.