Kellogg on Technology & Innovation
| By: | Ranjay Gulati; Mohanbir Sawhney; Anthony Paoni |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780471235927 |
| eText ISBN: | 9780471273080 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Page Fidelity |
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The future of business technology This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.