Proven Strategies in Competitive Intelligence
Lessons from the Trenches| By: | Society of Competitive Intelligence Professionals |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780471401780 |
| eText ISBN: | 9780471039815 |
| Edition: | 1 |
| Copyright: | 2001 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action