Digital Marketing: Global Strategies from the World's Leading Experts
Global Strategies from the World's Leading Experts| By: | Yoram (Jerry) Wind; Vijay Mahajan |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780471361220 |
| eText ISBN: | 9780471008750 |
| Edition: | 1 |
| Copyright: | 2001 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.