Brand Atlas: Branding Intelligence Made Visible
| By: | Alina Wheeler; Joel Katz |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470433423 |
| eText ISBN: | 9780470950869 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Brand Atlas is the worlds first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices.