Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor

There are now more nonprofit organizations offering services than ever before, resulting in ardent competition for scarce resources. Many of these competing firms utilize similar messaging, branding, comparable market approaches, and often create brands that make no attempt to differentiate themselves from others. The results can be marketplace confusion where neither the agency nor the stakeholder is ultimately satisfied. Successful Marketing Strategies for Nonprofit Organizations enables the reader to develop strategies designed to increase organizational philanthropy, event attendance, volunteerism, and enthusiasm for the causal product.With sections on the new media available to nonprofit marketers and focusing on how an organization can market for resultswhile simultaneously skipping arcane theory and providing clear step-by-step advice this book speaks of marketing as a disciplined, focused investment that charts a course designed to accomplish something or import for both the sponsoring organization and the stakeholder.