Understanding Color: An Introduction for Designers

Understanding Color, Third Edition, offers simple, plain-language explanations of the scientific basis of color perception, an overview of the leading theories of color and explanations of the seeming conflicts among them, and for each concept presented, examples of how theoretical information is applied in solving common problems in color design. From theory to practice--enhance your skills in working with color Now in an updated Third Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy-to-follow instruction, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This Third Edition is full of powerful new features that reflect the latest issues in color and design, including: * Updated material for successfully designing with color in a digital environment * Innovative coverage of color marketing issues * Dozens of new illustrations * Helpful tips for using color in the working environment * Valuable exercises to reinforce color concepts Understanding Color, Third Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design.