Corporate Diplomacy
The Strategy for a Volatile, Fragmented Business Environment| By: | Ulrich Steger |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470848906 |
| eText ISBN: | 9780470858004 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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Table of Contents
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.