The Brandgym
A Practical Workout for Boosting Brand and Business| By: | David Taylor |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470847107 |
| eText ISBN: | 9780470856598 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
Lifetime - $54.00
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.